Facebook is ubiquitous in the world today. This gives you the potential to reach millions of people about your business. If you’d like to be more knowledgeable on this subject, then this article will be helpful.

Always reply to comments posted on your wall to give followers a sense of connection with you. This means you’ve got to monitor your wall regularly. Make sure to respond to both positive and negative feedback.

You can quickly expand your viewers on Facebook by holding a competition. Offer prizes or special deals to those who like your page. Be sure that you come through in awarding your prize, or no one will trust you again.

It can be helpful to be active on other Facebook pages instead of just your own. By doing this, you’ll be able to gain the attention of people who may not know about your page. Make sure it is the good kind. Post when you want to say something that’s worthwhile. Don’t ever spam people.

Companies like car dealers may not need a page on Facebook for their business. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Try getting into Facebook ads that are targeted instead.

Custom tabs need to be used when creating a Facebook marketing page. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. When you run a contest, put it on its own tab, for instance.

Always answer comments and posts that show up on your Wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.

Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. Leave a good portion of your content visible for both SEO and enticement.

Why not buy an advertising space on Facebook? You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. Finally, you don’t have to commit long-term. You can take the ad off whenever you want to.

Be sure folks are able to “share” content via your Facebook presence. People will likely want to share your content. Facebook works best for a company when followers can interact with each other and share your information with their friends. Providing your audience with useful information will ensure that they return to your page. They will also be more likely to pass that information along to other potential customers.

Always allow people to comment on your page. While some see it as a method of keeping negativity away from them, it sends a bad message to your followers.

When a person “likes” your page, reward them with a unique gift or special offer. A page with many likes will get more attention. Think about a good reward to offer when someone likes your page. You can also enter them into a contest if they like your page. People are more likely to respond to your requests if you give them an incentive that is worth their time.

Only put professional pictures on your Facebook. These photos show others great shots of your business. If you want to take photos that are personal, you need to use a camera that’s high in quality. Avoid posting something that makes people think negatively about your business.

Your profile should be updated regularly. If there are changes in your business, you should make these changes to your profile. Having an updated page is helpful to customers interested in all you offer. Try changing things on the profile page occasionally to keep people interested.

Hide your content from non-fans. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Just hide a little part of the content, though, since you can lose lots of useful SEO.

As you read before in this article, it is clear that lots of different people are on Facebook these days. If you are using Facebook as a way to market your business, you’re going to be delighted by how well it works. Use the above tips and watch business soar.