Sunday is probably the best day to get coupons posted. To get your fans engaged, post a quote. Myths like these permeate the Internet, so how can you find the most accurate information on Facebook marketing? Reading the article below is a great start.

You posts should always be professional when you are using Facebook marketing. While social media is known for being more relaxed, your business should always come across in a professional way. Being professional can bring respect.

Having contests are great for increasing your fan base on Facebook, so try to do that. Offers can include discounts and prizes for users “liking” your page. Be sure that you come through in awarding your prize, or no one will trust you again.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is important to reply to everyone, even more so if it is a complaint or a question.

Do not ignore any questions or comments that are asked of you on Facebook. This will show that you are on point and active on your page. If applicable, send a link to a pertinent article on your site.

Generate some attention for your Facebook campaign by organizing a giveaway. Offer free products or discounts to subscribers when they join. Put the list of winners on your wall, and keep doing this every time you have a contest.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Think about buying Facebook ads. You are able to customize your ad so that only one gender or a certain age group can see it. You can work within a certain budget, doing as little or as much as you desire. Finally, there aren’t any long term commitments involved. Your ad can be stopped any time.

Consider creating a Facebook group rather than just a page. This will help generate an online community for better interaction. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

After reading this article and knowing more about Facebook, you are able to start your research and determine how you can best reach your target market. The tips mentioned earlier should make your job a bit easier. Put them to use to come up with a successful plan.