Marketing with Facebook provides easy strategies and a huge audience. Instead of neglecting its many benefits, make sure to make it a part of your marketing plan. Keep reading for helpful tips about Facebook marketing and how it can benefit you.

Hold Facebook contests. Offers can include discounts and prizes for users “liking” your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Regular interaction is key. Acknowledge the posts that people make. Other businesses that are successful have gained great marketing ideas from their audience. Don’t forget that your fan base is what has helped you get to where you are now.

Facebook is primarily a means of sharing content. Facebook isn’t just for chitchat, it can also be a serious content platform. Use it in this way. Write some actual blog posts and then promote them via other channels through your Facebook page. Facebook can drive a ton of traffic to your sites.

Learn how to build a fan base. You don’t need to spend much money until you’ve gleaned 5K fans or so. After that threshold has been reached, your conversion rate is going to start marching.

Give Facebook ads a try. Normal posts to your Facebook page will only promote your products to your current followers. If you really want to reach more people, you will need to buy some Facebook ads. They are inexpensive and can add another dimension to your Facebook marketing.

Why not buy an advertising space on Facebook? Ad customization options for age, gender and more can help you. You can use your own budget, doing as little or as much as you want to do. One of the advantages is that a long term commitment is not required. Your ad can be ceased at any time.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. When posting on other’s Facebook pages, it can get you significant attention. Be sure it is positive attention, though. Only post to another page when it is valuable content. Do not ever do spam posts.

Keep your page creative and different from other pages. Adding great photos and unique color combinations really helps. Plain pages don’t get the attention professional looking pages do.

When marketing with Facebook, your whole intent is to boost sales. Because of this, you need to establish monthly sales goals. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. You should think about changing your strategy if you do not see an increase in your business.

Avoid posting updates that are irrelevant to your brand and customers. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Stick to your personal profile for these sorts of discussions.

Custom tabs need to be used when creating a Facebook marketing page. Tabs will give you the opportunity to organize information on your page. For instance, if you have a store, you can create a tab just for that.

Be sure you give your business some personality. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Have a little bit of personality while remaining as professional as possible when you can.

While it’s a newer way to market businesses and services, Facebook is powerful due to being able to reach a nearly limitless audience. This can help improve your bottom line at the end of the year; take full advantage of it. You can reap benefits of Facebook marketing by using the tips this article provides.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This will lower your costs and increase profits in the long run.