Staying on top of trends and maintaining a relevancy with your audience is critical in advertising. Facebook is accessed by millions of people every day, so why not make the most of this? Learn how to successfully market your business by reading this article.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Prizes will open the eyes of potential customers out there. Follow through and actually award a prize or you will appear dishonest.

Organize some sort of giveaway to gain attention on your Facebook page. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. This means you’ve got to monitor your wall regularly. It is important to reply to everyone, even more so if it is a complaint or a question.

Use a giveaway in order to drum up attention and interest on Facebook. You can boost your costumers and fans by offering something that they’d love to get. Announce winners on your page and repeat as necessary.

Try using Facebook ads in your marketing tactics. Regular posts only go so far with promotions of services. Purchasing Facebook ads will help you reach your goals. They are inexpensive and can add another dimension to your Facebook marketing.

Be certain that your online content is linked from the Facebook page of your business. For example, link a summary of your blog onto Facebook if you have one. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

You need to have a unique Facebook page if you use it for marketing purposes. Add colors and pictures to your page. These types of pages certainly do attract more attention.

Try making a group versus a page. Facebook groups are a great way to get people to interact more. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, if you have contests, you can create a contest tab with information about them.

Instead of writing Facebook off as irrelevant, consider what it really can do for you. There is an unlimited reach with Facebook when you market your business successfully. Keep the advice in this piece handy to get the most results possible.

Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.