Facebook offers numerous opportunities to connect and communicate with new and existing customers. Facebook is growing because people like to communicate with others and stay in the know about daily activities. Keep reading to find out how you can put Facebook to work for your brand.
Another option, besides a Facebook page, is to create a Facebook group. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Always reply to comments posted on your wall to give followers a sense of connection with you. You should monitor your wall regularly and also any related @ messages. Reply to all your subscribers, particularly those that have questions and/or concerns.
Always respond to people when they make a post to your Facebook wall. If someone reaches out to you, they deserve to be acknowledged. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
All posts must have great value. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Give your followers something to sign up for. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. You can give a prize for signing up, or require registration to enter a contest.
There are many other avenues to market your product on the web. Facebook is very popular, but other sites may appeal to other demographics. Learn about your audience first and then determine if they are avid Facebook users.
You need a good fan base when you are using Facebook as a marketing strategy. Not too much investment should be put into any promotions until you have thousands of fans. Your conversion rate will climb quickly after you have gained several thousand fans.
If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. The first step is usually to add Facebook buttons and links on your site. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. If they become a fan of your Facebook you can send updates that will post on their wall.
Social Media
Develop a group intended just for the business. A group creates a community of customers, so they can interact with each other and with you. You can let your group know about special discounts, as well as other information that is useful to them. You can quickly get to know some of your customers.
Are you prepared to make the most of social media as a means to boost sales? Social media is a growing industry so why not put Facebook to work and use it for marketing purposes. Apply the tips you’ve just read, and grow your customer base.