Are you wanting to have your brand seen by a lot of people? Were you aware that Facebook could assist you with that? There are millions of people registered on the popular social media site, Facebook and they can all be fans of yours if you play your cards right.
Answer all questions and reply to all comments. Show that you appreciate their questions and comments, and give helpful responses. If applicable, send a link to a pertinent article on your site.
Facebook Offers is a great tool for running contests or giving away free products through your website. Just create the offer and then make it a Promoted Post. If it’s a good offer, it can be promoted to non-fans.
Before you do anything else, you must build your audience. Do not invest in promotions until you have a strong base with thousands of followers. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Don’t neglect your existing audience. There are people that just want likes and then they forget about existing fans. A respected audience is a happy audience. That leads to real engagement in your brand, so don’t forget about these champions of yours!
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. The tabs let you organize your page information to make it easier for customers to navigate. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Facebook Pages
Post on other people’s Facebook pages. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure you’re seeking the right kind of attention. If you feel like you have worthwhile things to say, you should post on other pages. Don’t resort to spam.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Your posts need to be interesting and useful. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.
Give your audience spots to sign up on the Facebook page. You can even use a promotion or giveaway as incentive to garner new followers. Hold contests and sweepstakes or just offer free samples of the product.
Make sure to answer every question or comment left on the wall. Doing so helps you develop a good reputation. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. While it is an incredibly popular concept, different demographics prefer different social media websites. Research and make sure your target audience is using the site as much as you think they are.
Facebook is a good way to get your name out there. There are so many people on the site and you have the opportunity for them to see what you can offer. Use the information above to help expand your business and connect with your target audience. With marketing on Facebook, you can do anything.
Make places on your Facebook page for your audience to sign up. This will keep the interest of your audience for a longer period of time. Hold contests and sweepstakes or just offer free samples of the product.