It seems as though people young, old, far and wide are using Facebook. Facebook can be very successfully used as a marketing approach. This article gives you excellent advice on how it’s actually done.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Facebook needs to be thought of as a place to share with people. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat it as a marketing medium. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You’ll soon see that you can get tons of web traffic from Facebook.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply right away, particularly if the posting included a complaint or customer service request.
One method for generating interest in your business is by having a giveaway. Encourage people to subscribe by giving something away to some of them. Announce winners on your page and repeat as necessary.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Facebook Offers is a great tool for running contests or giving away free products through your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
You can improve the value of your Facebook page by changing the tabs to suit your business. This organizes your information and keeps your site professional. For example, if you are holding a contest, you can include a tab for the contest information.
Create custom tabs on your business Facebook page. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, use a custom tab for any contests you might run.
Facebook Pages
You must know when it’s okay to post on another person’s Facebook page about your business. You can receive a great deal of attention when you post on other Facebook pages. Having said that, it’s crucial that this attention is desirable. Post to other Facebook pages when you have something worthwhile to say. Spamming other peoples sites can have negative consequences on your own site over time.
The first step to success with Facebook marketing is having a solid base of fans. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. Your conversion rate will climb quickly after you have gained several thousand fans.
You can offer prizes for Facebook “likes”. New likes have the opportunity to draw a lot of attention to your page. You can give away coupons for your product or maybe free samples. It could also be something like a sweepstakes. The more benefit they receive, the quicker they will click that button.
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. While Facebook is wildly popular, each demographic has its preferred social site. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.
Be judicious about your updates. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Your updates need to be useful, entertaining or educational. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Instead of blowing off the potential Facebook can have on your marketing campaign, try it out and see how effective it can be. Once you begin marketing on Facebook, it won’t be long before your efforts have paid off. Keep this advice in mind as you start your journey.