Are you prepared to start knocking out the competition? Are they using Facebook and you want to do so too? Do you want your marketing campaign to be better than theirs? This will take determination and education, so this article will help you with the latter.
Make sure that all content you publish online is at least linked to from your Facebook. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Always be as professional as possible in your Facebook marketing campaign. While social media is known for being more relaxed, your business should always come across in a professional way. People are going to trust your business when you remain professional.
You must have an attention-getting page so that your page is set apart from the rest. You should add pictures and colors to attract attention. This will attract more users.
Facebook needs to be thought of as a place to share with people. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Treat Facebook in that way. Create great content and share interesting information. Traffic volume to Facebook pages tend to be quite high!
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This means checking you wall for questions or comments regularly. Make sure to respond to both positive and negative feedback.
Utilize custom tabs. The tabs will let you present your information in an organized manner. For instance, you can have a contest tab if you’re running a contest.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Consider establishing a Facebook group instead of or in addition to your page. Facebook groups will encourage potential customers to establish their own community. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
Carefully choose your updates to create more interest. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Make sure your updates are helpful, educational or entertaining. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Do not create a Facebook page if you lack business from regulars at your company. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Invest in targeted Facebook ads instead.
Facebook Offers is a great tool for running contests or giving away free products through your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If it’s a good offer, it can be promoted to non-fans.
Create a group page for your business. This will group together all of your potential customers. Here, you can inform your customers of any special deals you have going on. This is also an excellent way to learn more about your target audience.
Now you can see that there are no excuses for you to not do well with Facebook marketing if you just try your best. You’ll find it easy to achieve successes that’ll make them jealous. Use what you’ve just learned and start marketing today.
Use custom tabs to make your Facebook page more efficient. They let you get information together in an easily readable format. As an example, if you wish to hold a contest, put all the information regarding this in one tab.