Staying current with trends is a vital trait when it comes to advertising or marketing. So many people are on Facebook, which is why you need to use it for marketing purposes. Learn how to successfully market your business by reading this article.

Having contests are great for increasing your fan base on Facebook, so try to do that. Free samples and discounts are another way to attract followers and get them to try your products. Be sure that you come through in awarding your prize, or no one will trust you again.

Always be professional when you post on any social media. Although social media is relaxed, you should never post anything that could be deemed unprofessional. If you stay professional at all times then people are going to respect you and your business a lot more.

Host a giveaway to get some extra attention for your presence on Facebook. Encourage people to subscribe by giving something away to some of them. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

It is important that your published online content is linked to your Facebook account. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Also, use your Twitter page to link up to Facebook.

Always reply to comments posted on your wall to give followers a sense of connection with you. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Reply back, particularly if it is a complaint or someone who needs service immediately.

Facebook is a great place to share information. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it as a marketing medium. Post real blog posts to promote your posts from other media channels to your Facebook page. You will realize that Facebook will help drive high traffic!

Use the custom tabs on Facebook for greater efficiency. The tabs let you organize your page information to make it easier for customers to navigate. For instance, if you have a store, you can create a tab just for that.

Do not ignore any questions or comments that are asked of you on Facebook. Thank them for contacting you, and give them a great answer. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Instead of believing that you will gain nothing from Facebook, consider the many possibilities opened to you. There are many people on Facebook now, it is not just a place for young people anymore. Keep in mind what you’ve learned here to embark on a successful Facebook marketing campaign!