Millions of people love Facebook. Marketing your business on Facebook can help you reach a large numbers of people. If you want to learn more, the following can help.

Communicate with your fans on a regular basis so you are aware of what they want. Make sure you notice when people make posts on your page. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.

A great way to interact with your subscribers is to respond to their comments on your wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is important to reply to everyone, even more so if it is a complaint or a question.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Provide discounts and prizes to those who give your page a “like.” Make sure you really do award the prize so you will be viewed as an honest businessperson.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. You should monitor your wall regularly and also any related @ messages. When it is someone complaining, you must reply immediately.

Make your page stick out. You can accomplish this by including a lot of photos and making it very colorful. Pages with images are more attractive to your Facebook fans than just plain text.

Try your hand at Facebook ads. Posting to your page will only get you so far. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They are inexpensive and can add another dimension to your Facebook marketing.

Be sure there is not too much spam on your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Keywords which you or a fellow administrator have chosen will be filtered out automatically.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This will lower your marketing costs and increase the company profits in the long run.

Facebook Offers can help you get the word out about a giveaway. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

The key to successful marketing with Facebook is having a strong base of fans. Wait on marketing your products until you have a fan base. When you reach that goal, you get more followers from promotions.

Don’t forget about your existing audience. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This can help your brand earn real engagement, so do not forget about your champions!

As you read before in this article, it is clear that lots of different people are on Facebook these days. Using Facebook for marketing purposes might produce results that are quite surprising for you. Apply what you’ve just learned, and see where that takes you.