Nothing helps a business more than a fantastic marketing campaign, and there isn’t a better place to do it than Facebook! This social media platform can quickly put your company on the fast-track to success. Keep reading to find out more.

Remember the customers you already have. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. For a great marketing campaign, you should respect and appreciate your followers. This leads to engagement of your customers who can then spread the word to others.

Facebook Offers give you a way to promote yourself. Set up your offer and turn it into a Promoted Post on your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

Think about buying Facebook ads. You ad can be customized to be shown only to certain ages or genders. You can set a budget and work only as much as you want to. Finally, there is no long-term commitment. Your ad can be stopped any time.

Facebook Pages

Have you looked into using custom tabs on your Facebook page? The tabs let you organize your page information to make it easier for customers to navigate. If you have a current promotion, make a special tab for that.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can gain attention from others’ Facebook pages. You want this to be positive attention. Post to other Facebook pages when you have something worthwhile to say. Don’t spam others.

You can offer prizes for Facebook “likes”. Likes can get your Facebook page a lot of new attention. Offer an incentive for new people to like your page, something that others are not getting. You could give it out to everyone or just have one winner. If they know they can get something they want, they will like it without hesitation.

You must build a healthy Facebook fan base. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. After that, you are sure to see a big jump in conversion rates.

For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Those customers are random, so they do not have any reason to read your daily posts. You should definitely be focusing on targeted Facebook ads.

Be sure your posts are valuable. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Don’t do a hard sell though.

If someone “likes” your page, give them something exclusive. Likes are very important to improve the visibility of your company. You may want to offer a free giveaway to those who like your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you offer something they desire, they will not think twice before clicking that button quickly.

Develop discussions on your page to increase exposure. Folks like feeling as though they are part of the process. There is nothing better than involving your fans in some of your business decisions. Ask them what sort of topics they would like to read about on your blog, for instance.

Ascertain that people are able to “Share” the content of your page on Facebook. People from your audience will tell others about any valuable information you have on your page. Interaction between equal users is really what Facebook is all about. A higher amount of prospective customers will generate more profits for your business.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Instead, invest your time in creating targeted Facebook ads.

Facebook marketing is both challenging and rewarding. Begin using Facebook for this purpose and see what happens. Give yourself the edge over your competition by implementing what you’ve just learned.