Do you understand Internet marketing? Does any of this knowledge involve Facebook? Are you interested in learning new techniques? Whether you’re a rookie or an expert, the following advice will help your Facebook marketing campaign.

You posts should always be professional when you are using Facebook marketing. Although social media is relaxed, you should never post anything that could be deemed unprofessional. You will develop a better reputation if you stay professional.

Offering contests is an effective way to increase your fan base. Offer prizes or discounts to your users when they like your page. Be sure to follow through on any promises you make.

Facebook Ads

Consider Facebook ads. Routine postings can only get you so far in terms of promotion. To get real reach into your channel, you are going to want to purchase some Facebook ads. They are not expensive, and can make a substantial difference.

Market your business and product on Facebook successfully by having a page that stands out from the crowd. Add colors and pictures to your page. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

With custom audiences, you can target your ads more effectively. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.

All posts must have great value. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Don’t do a hard sell though.

No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. You should have 5,000 fans or more before you really start investing in marketing. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

One way to help convert visitors into followers is by hiding some content from visitors. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.

Use a Facebook group page just for your business. This allows you and your customers a place to chat and learn. You can give your customers valuable information and let the whole group in on deals and promotions. You’ll build a personal relationship with your fans this way.

Do not forget about your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. Doing so creates brand evangelists that will spread the word to others.

Novices and pros have both learned a few things about Facebook marketing after reading this article. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Get your campaign started today by applying this advice.