Most people these days use Facebook for one thing or another. It is a great business tool as well. Facebook offers some paid marketing options, but there are also some free things you can do to market your business on this popular site. Keep reading for advice on how to use these features.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Reward them with prizes and incentives if they like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

You may wish to create a Facebook group rather than a Facebook page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can use both of these options to keep your customers informed about and involved in your business.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. You will have to closely monitor your wall and watch for @ messages pertaining to you. Make sure to respond to both positive and negative feedback.

One of the best marketing tactics is to hold a giveaway. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You do not need invest much money, but you can increase your base of potential customers.

Never ignore comments and questions on your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Never hesitate to share links to the site if there is an article that is on point in answering their question.

Choose updates wisely. Subscribers will lose interest quickly if the content you share isn’t valuable. Give them information they want, like how-tos or humorous posts. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.

Make sure to give someone incentive if they “like” your page. Likes can get your Facebook page a lot of new attention. Think about offering something that is free and exclusive when they “Like” your page. It could be a sweepstakes prize or something offered to everyone. If you give them something they desire, they’ll easily click “like” for your page.

Use custom tabs to make your page stand out. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, if you have a store, you can create a tab just for that.

Always respond to people when they make a post to your Facebook wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.

You should now have the tools you need to run a successful Facebook marketing campaign. Facebook is a very affordable method of marketing and implementing all that you’ve learned from this article is in your best interest. Just make sure that you keep active on your page to get an edge up on your competition. Get ahead of the competition.

In order to make the most of your marketing efforts, build a fan base that is solid. This means that your focus should be on building your follower count until you have around 5,000 people following you. After you hit that many people you should see your conversion rates start to rise.