Facebook is a great place to communicate with customers as well as your friends. Social media sites are something that tons of people use because they enjoy using them to socialize. You can use Facebook to get the word our about your business and what it offers.
Having contests are great for increasing your fan base on Facebook, so try to do that. Provide people with prizes and discounts for liking your page. Be sure to follow through on any promises you make.
Organize some sort of giveaway to gain attention on your Facebook page. Give away a desirable product to get people excited. Just announce a winner and repeat the promotion as necessary.
Increase customer engagement by commenting on the things they post on your Facebook wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to all your subscribers, particularly those that have questions and/or concerns.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. Add pictures and color. Most users on Facebook are visual.
Consider Facebook as one way to share information. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat it that way. Make sure that you incorporate professional posts about your product on your page. Traffic volume to Facebook pages tend to be quite high!
Do not let spam overtake your page. Sites that are riddled with spam can end up turning potential customers off. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. You only need to post the offer and then change it to Promoted Post on your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Never neglect your existing base. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. Your audience must feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.
Make it easy for visitors to your Facebook page to subscribe or like your page. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Also, you can hold contests where you give away free things.
Answer all questions and reply to all comments. Thank them for contacting you, and try to give helpful answers to their questions. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
You don’t want to be sharing updates that are not actually related to your own content. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Create a personal Facebook page on which to post other information.
Sharing content is important when using Facebook. By including the “Share” function on your Facebook, your followers can tell others about your posts. Sharing and interaction is how Facebook thrives. Providing your audience with useful information will ensure that they return to your page. They will also be more likely to pass that information along to other potential customers.
In exchange for a “like”, give your visitor a reward. Likes can draw new attention to your page. Think about offering something that is free and exclusive when they “Like” your page. You can offer a discount on your products or even give a free item. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Social Media
Do you feel like you’re ready to use social media to help your business grow? Social media is becoming more and more popular by the years. Apply the tips you’ve just read, and grow your customer base.
Take the time to reply to comments or posts on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.