There are many things you may hear about Facebook marketing. Rather than following the latest trends, you need to establish a solid Facebook marketing foundation. The following advice will show you how to succeed.

Use a contest to build talk about your brand. Try getting your customers to ‘like’ your site by giving them something for free. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is very good you can also promote it to those who are not fans.

Be sure that all of your online content is linked to and from Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

Facebook marketing involves making sure your page is memorable to users. Put up neat visuals or add some color. These types of pages certainly do attract more attention.

Your current customers need to be your main focus. A shocking number of people fight to get new likes instead of catering to their current fans. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This is very rewarding, so don’t neglect your fan base.

Consider purchasing Facebook ads. These ads can target a specific market if you desire. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. A long-term commitment need not be made. When the promotion is over, you can put an end to your ad.

One easy way to get people to engage with your campaign is to give something away. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. This technique will increase your visibility without the necessity of spending much money.

You must know when it’s okay to post on another person’s Facebook page about your business. You can garner a ton of attention when you post on other people’s Facebook pages. You want this to be positive attention. Create posts when there is something positive for you to say. Avoid spam at all costs.

Give someone something valuable if they “like” your page. You can glean a lot of attention through Facebook likes. Think about giving folks something unique and free if they give your page a “like.” You could give away a free sample or even a chance in a sweepstakes. If they know they can get something they want, they will like it without hesitation.

When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. It is important to set some sort of periodic goal based on your Facebook marketing efforts. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. Try switching your strategy if you’re not seeing an uptick in business.

Ask followers for insights on how to improve your business. People will appreciate the gesture. What better way to do so with your community than to get them involved in some basic decisions. For example, as a blogger, you might ask your audience what types of posts they want from you.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

Most people take the easy way out and just go with whatever Facebook “trends” are popular. This article doesn’t concern just what is trending but sound advice for your marketing strategies. If you utilize the tips in this piece, your campaign is sure to impress.

Commit solid resources to your Facebook marketing plan. So many people are on this site that you want your efforts to pay off. Having someone help with promotions that is already busy is not going to get your business page the attention it deserves. Put real time and money behind it to succeed at it.