It’s probably safe to say that your friends and siblings are on Facebook. You might even find your Grandma or Mom on Facebook also. Having said that, are your customers also on Facebook? If the answer is yes, then you need to learn how to manage Facebook marketing. This article gives you excellent tips to start.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, link a summary of your blog onto Facebook if you have one. Your Twitter page and other pages can be linked straight to your Facebook account.

Have a giveaway. Reward those who sign up for your newsletter or like your page. It doesn’t cost much, and it is a great way to reach out to customers.

Consider establishing a Facebook group instead of or in addition to your page. A group allows everyone to interact and feel like they know one another. You could also use a group and a page to get maximum benefits from Facebook marketing.

Always keep your current customers in mind. A shocking number of people fight to get new likes instead of catering to their current fans. For a great marketing campaign, you should respect and appreciate your followers. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

If you receive a “like” from someone, give them a special offer. These “likes” can bring new attention to the Facebook page. Consider offering people something free and exclusive if they like your page. You can run a contest or provide it to anyone who Likes your page. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Know when you ought to make posts about the business outside of a personal Facebook page. You can receive a great deal of attention when you post on other Facebook pages. Remember that the comments you leave on another page should be professional in nature. Only post to another page when it is valuable content. Do not ever do spam posts.

Have a giveaway. Have customers like your Facebook page and give them something for it. It doesn’t cost much, and it is a great way to reach out to customers.

Take the time to reply to comments or posts on your wall. If a person takes the time to try to reach you, you ought to speak to them. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

When marketing through Facebook, the goal is to increase your sales. Setting monthly sales goals can guide your efforts. This will help you focus on what you need to do to gain more sales. Monitor your progress and tweak your strategies when you find they are not effective.

You need to promote your customers making decisions regarding your brand. People enjoy feeling like they are up-to-date and important. There is no greater way to do this than letting your community get involved with the decision making process. For example, if you blog, you can ask them what kind of posts would interest them.

The idea of marketing on Facebook is to get more business for your company. That means you need to set goals based on sales increases. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. If you are disappointed in your sales, it might be time to make changes in your business strategy.

You most likely have your own Facebook, so you will know what your customers will see, what they do and what they wish to know. Your knowledge combined with the information in this article will allow your to conduct a successful social media campaign. The more effort you put in, the more profit you’ll get out.