Almost everyone is on Facebook today. For you, this site can be an effective tool to expand your business. There are paid marketing options available, but you can also do some things for free. Continue reading to learn how you can use Facebook to market your business.

All posts must be done professionally. The wording can be relaxed, but the content needs to be professional. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

Interact with your fans regularly so you know what it is they want. If a person takes time to post on your page, make a note of what they said. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Do not ignore your fans, because you would not be very successful without them.

Generate some attention for your Facebook campaign by organizing a giveaway. You can boost your costumers and fans by offering something that they’d love to get. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

Do not let SPAM overrun your Facebook page. There are some filters that can be put into place if you can’t monitor your site all of the time. Any approved person can access the page with these tools if they know the password.

Always be professional when you post on any social media. While social media is known for being more relaxed, your business should always come across in a professional way. You will develop a better reputation if you stay professional.

When using Facebook, think of it as a strong platform for sharing quality content. It isn’t just informal chit-chat, it can be a large content format. It should be thought of in this way. Write some actual blog posts and then promote them via other channels through your Facebook page. Facebook can drive a ton of traffic to your sites.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If your offer is really good, you can consider opening it up to non-fans.

Link all of your content to your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Use the custom tabs on Facebook for greater efficiency. These allow for increased organization, making your page very user friendly. Use tabs to organize the different contests that you hold.

Build a solid fan base on Facebook to succeed with your marketing. Not too much investment should be put into any promotions until you have thousands of fans. When you hit that mark, your conversions will start happening rapidly.

Think of Facebook as a way to share content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it as such. Use Facebook to promote your blogs from other channels. You’ll find that Facebook tends to drive a lot of traffic!

This article has provided you with valuable information on conducting a Facebook marketing campaign. Since Facebook is not expensive to use, using the above tips should be easy. Be sure you’re ready to start soon so your competition doesn’t have a chance. However, they might read this article too, so get started!