There is so much information available about Facebook marketing. It may be tempting to follow some of the trends, but you have to realize that not all of them work out the way they say they do. This article can help you see what you need to succeed.

Ask your viewers on a regular basis what they are looking for from you. If you have people posting to your page, pay attention to them. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Prizes will open the eyes of potential customers out there. Be sure that you come through in awarding your prize, or no one will trust you again.

You need to have a unique Facebook page if you use it for marketing purposes. You can do this by making your page colorful or adding lots of photos to it. Pages with images are more attractive to your Facebook fans than just plain text.

If you want to only target current customers, use “custom audiences”. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Link all of your content to your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

Learn how to build a fan base. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit that number, conversion rates skyrocket.

Remember the audience you already have. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. If your fans think you respect them, your marketing will be successful. This engages your consumers with your brand, so you can’t forget who your champions are.

When marketing through Facebook, you’ve got to make your page stand out from the competition. Put up neat visuals or add some color. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

Most people take the easy way out and just go with whatever Facebook “trends” are popular. Thankfully you got some solid advice from the above article and not just trends. Make use of this excellent advice, and you will achieve incredible business results through Facebook.