For many people, Facebook is a place where they waste time. That said, you might be able to turn time spent on Facebook into money if you make use of it to market products and services. Since millions of people are on Facebook, you’re able to reach out to more potential customers, giving you great results. Here you’ll get many tips to help you get started.

Talk with fans regularly to see what they want. Check out anything posted to your wall. Many successful businesses have gotten several marketing ideas from the public. Don’t forget that your fan base is what has helped you get to where you are now.

The best way to engage your followers is to reply to what they write on your wall or about your company. Therefore, you will need to pay attention to all postings received. Reply to all your subscribers, particularly those that have questions and/or concerns.

Keep your Facebook page from becoming covered with spam. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Just get the offer all set up and change it to “Promoted Post.” Depending on the offer, you may even want to promote it to people who aren’t followers.

Host a giveaway to generate attention. Try getting your customers to ‘like’ your site by giving them something for free. Update your Facebook page with the winners, and repeat this any time you want more fans.

Custom tabs can help you make your Facebook marketing strategies more efficient. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. Deals, contests and promotions can be organized with their own tabs.

If you want to target a custom audience, you can do that. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Make sure that all content you publish online is at least linked to from your Facebook. Set up your blog so that new posts are automatically linked on Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.

Always keep your current customers in mind. There are people that just want likes and then they forget about existing fans. Your audience must feel respected. This makes people get into your brand a lot more, so never forget to acknowledge your followers.

Know when to post about your business outside of your own Facebook page. You can get some attention by posting on other pages. But, be sure it is positive attention. You always want to keep your posting professional and a reflection of your business. Do not engage in spamming of any sort.

Consider Facebook as one way to share information. Facebook is not only about socializing; it’s a major source of content. It should be thought of in this way. Write real blog posts and promote your blog posts from other channels into your Facebook page. It brings plenty of traffic for your business.

A lot of people are on Facebook to game or quote but you can make money! Now that you have read this, Facebook should be a powerful tool in your arsenal. You can do incredible things by taking advantage of what you have learned.