There are thousands of people who consider themselves experts at Facebook marketing who would love to tell you the best way to go about it. You may want to try out everything you hear about, but truthfully, it may not be helpful to really get your Facebook marketing campaign going. If you want a great foundation of marketing knowledge, this article is for you.

Look at Facebook as a great way to post content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Treat Facebook seriously to improve your profits. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Facebook can drive a ton of traffic to your sites.

Engage your customers by replying to their posts as much as possible. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Respond to concerns, especially when it is a direct question or product concern.

Always take the time to answer any questions and address any comments made to you through Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.

Use custom tabs to make your page stand out. These allow for increased organization, making your page very user friendly. For example, a contest can have its own tab so that it stands out.

Have you looked into using custom tabs on your Facebook page? Custom tabs let you optimize information on your page for visitors that betters your business. For instance, if you have contests, you can create a contest tab with information about them.

Remember the audience you already have. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. If you want your Facebook marketing to pack more power, then make your audience feel respected. This engages your consumers with your brand, so you can’t forget who your champions are.

Companies like car dealers may not need a page on Facebook for their business. Irregular customer interaction also means they will be quite uninterested in your postings. Instead, turn to Facebook targeted ads to reach new customers.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Give your audience a spot on where they can sign up to your Facebook page. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Contests are a sure-fire way to get people excited and interested in your page.

Jumping on the latest trendy bandwagon usually doesn’t get you very far in marketing, and that’s true of social media marketing, as well. This information is based on some solid marketing tips rather than just alerting you to trends. You will find out that your marketing will be the best it can be by using these tips.

Know when you should and shouldn’t post on other walls. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Just be sure you’re getting positive attention. If you feel like you have worthwhile things to say, you should post on other pages. Avoid spam at all costs.