How much do you know about online marketing? Did you know that Facebook is a great place to do that? Do you stick to traditional marketing and fear new technologies? The tips you are about to learn will improve your skills while using Facebook marketing.

Offering contests is an effective way to increase your fan base. Prizes will open the eyes of potential customers out there. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

Facebook is a great place to share information. It’s for more than sharing photos and playing games. Treat Facebook seriously to improve your profits. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will discover that Facebook has the ability to draw lots of traffic.

All posts must be done professionally. Although social media tends to be more relaxed, it is important that you present your business as a professional one. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

Be sure that all of your online content is linked to and from Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Use custom tabs to make your Facebook page more efficient. They let you get information together in an easily readable format. As an example, if you wish to hold a contest, put all the information regarding this in one tab.

Look at Facebook as a great way to post content. Facebook is not only about socializing; it’s a major source of content. Create your content with this in mind. Create great content and share interesting information. Facebook can bring you lots of traffic.

Consider buying some Facebook ads. You can customize your ad by having people of a certain age or gender view it. You are also able to keep the ad within a particular budget, spending however much you want. There are also no long-term commitments required. The ad can be stopped at any time.

The most important first step to Facebook marketing is to build a solid fan base. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Offer an exclusive product to people who “like” your page. You can garner lots of attention via “likes.” Try offering something exclusive and free to people for “liking” your page. You could give away a free sample or even a chance in a sweepstakes. If you give them something they like, they will probably not hesitate to “like” you.

The advice in this article will be helpful no matter how experienced you are with Facebook marketing. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Get your campaign started today by applying this advice.

Consider buying some Facebook ads. Make your ad targeted to a certain gender or age. You can also set a budget for yourself so that you spend as little or as much as you can afford. Finally, there is no long-term commitment. You have the ability to stop the ad at your convenience.