Are you an avid online marketer? How much of that knowledge applies when it comes to Facebook? Have you been marketing offline mainly? No matter your level of expertise, the tips in this article can help you.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. Monitor your wall daily and make sure to respond to people within 12 hours. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

Always post a link to any new content on your site to your Facebook wall. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

You should give a product or service away to get people interested. Encourage your visitors to join your page in order to be eligible for some free products. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Try out Facebook ads. Routine postings can only get you so far in terms of promotion. Purchased ads can make a huge difference. They don’t cost a lot of money and they can make quite the difference.

See if Facebook advertisements are a good fit. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They don’t cost a lot of money and they can make quite the difference.

Would a group better suit your needs than a page would? This can encourage subscribers to make a community online and communicate regularly. You can also use a group and a page to give updates and allow users to share content.

Custom tabs need to be used when creating a Facebook marketing page. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For instance, your current giveaway can have its own tab that lets your followers know how things work.

Facebook Offers is a great tool for running contests or giving away free products through your website. Set up your offer and turn it into a Promoted Post on your wall. If the offer is good enough, promote it to those who aren’t fans, too.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

You must build a healthy Facebook fan base. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you reach that goal, you get more followers from promotions.

Never ignore a message that someone sends you. This will show that you are on point and active on your page. If applicable, send a link to a pertinent article on your site.

Be careful with your Facebook updates. If you don’t share content that has value, you won’t keep fans very long. They want to read something interesting or that entertains them. Facebook Insights is another tool that you can tap into to increase customer satisfaction.

In return for a “Like”, provide an exclusive reward. People pay attention to a page with a high number of likes. Make it worthwhile to like your page. You can run a contest or provide it to anyone who Likes your page. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.

This article can help anyone market their business through Facebook. This will only be true if you use the tips you just went over, however. Begin your campaign with the advice you’ve just read.