Would you like to have millions of eyes on your ads? Facebook can help you expose your business. There are millions of people registered on the popular social media site, Facebook and they can all be fans of yours if you play your cards right.

Be sure that anything that you post online has a link to your Facebook page on it. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Never ignore a message that someone sends you. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Share links to your business’s site or Facebook page if you have the information they need.

When someone sends you a message or comments on your page, reply to it. Make sure to give helpful answers, and thank them for their time. Share links to your site or FAQs page to help answer common questions.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

Do not forget about your existing audience. In the rush to get new customers, many companies inadvertently take their old customers for granted. Respect and reward your audience as much as you can. Doing so creates brand evangelists that will spread the word to others.

Think about buying Facebook ads. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. There are many budget tools to work with as well. Additionally, you don’t have to make a commitment that’s long-term. You have the ability to stop the ad at your convenience.

Give your followers something to sign up for. If you provide an incentive for registering, you are likely to gain more interested followers. Also, you can hold contests where you give away free things.

Choose updates carefully. Your followers will lose interest quickly if the content in your updates routinely has no value. Make sure your updates are helpful, educational or entertaining. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

A good way to convert visitors to your page into followers is to hide content from non-fans. You will get more fans this way because they will want to see the hidden information. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.

Facebook is the place to market your company today. You can reach a large audience with the use of Facebook so your chances of business growth are huge. Use the advice that you have gained here and you can connect with your audience and grow your business. Facebook marketing has unlimited potential.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Customers tend not to follow such pages unless they actually need the item. As an alternative, consider advertising on Facebook instead.