Anyone from anywhere can you Facebook as a marketing tool. If you’re looking to market to Japanese baby boomers or Canadian teenagers, you can with Facebook. This article will show you how to market your business effectively.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer users prizes and discounts in exchange for encouraging people to like your page. Be sure to follow through on any promises you make.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site has a blog, include a summary and post links via Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Try very hard to make your Facebook page more unique and memorable than others. Add colors, logos, photos and interesting apps. Most users on Facebook are visual.

Use Facebook Offers to promote your special deals. Once the offer is ready, change it on your wall so it shows as a Promoted Post. A good offer will appeal to potential customers as well.

Consider Facebook as a good way to share your content. It’s for more than sharing photos and playing games. Create your content with this in mind. Make sure that you incorporate professional posts about your product on your page. You will see that Facebook really can drive a great deal of traffic.

Always be sure that you’re answering things when people ask you questions or leave you comments. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Put a link up to your website should you have something on there that is relevant.

Treat your old customers well. People often focus on new customers and tend to forget about the old. If you want to do well with Facebook marketing you are going to have to respect your audience. This results in true engagement with your brand, and therefore much attention should be paid to customers.

You don’t necessarily need a page, a group may be better for you. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You could even set up both a group and a page if you would like and if it makes sense for your business.

Hold a giveaway to entice customers. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. The cost is low and the returns are high.

Make sure you always answer posts and comments on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Consider the posts to be like phone calls; answer the questions that are asked of you.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. Depending on the offer, you may even want to promote it to people who aren’t followers.

Give your audience a spot on where they can sign up to your Facebook page. This will allow them to register for contests easily. Use this to hold sweepstakes or offer coupons.

While you can run a contest, post coupons or even engage your customers in conversation on Facebook, determining which option will best increase your profits is key. This piece has provided you with excellent advice on how to succeed through Facebook marketing. You need to use them as a part of your campaign.

Make sure to put your current audience in the forefront of your priorities. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. For powerful Facebook marketing, you need an audience that feels respected. This gets customers truly engaged in your company.