Are you prepared to start knocking out the competition? Are they already Facebook marketers? Do you want to become part of Facebook? Are you always looking to strengthen your marketing? You need to fully understand the principles of Facebook marketing laid out in the following article.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer prizes or discounts to your users when they like your page. Follow through with your prizes and discounts, or you will lose customers.

All posts must be done professionally. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. When you keep a professional tone, you are respected more by customers.

You can easily engage followers on your profile by replying to their comments and concerns. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Share your thoughts, particularly if it is a customer service issue.

Be sure that all of your online content is linked to and from Facebook. For example, if you write a blog, make sure to link each post to your Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Don’t let spammers overtake your Facebook page. Filters are available to help stop spam before it even appears. Page administrators can add keywords into the tool that will help keep things filtered.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that needs to be done is you should get the offer set up and use the Promoted Post option. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

Why not buy an advertising space on Facebook? One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You also can keep to a budget, allowing you to do as little or as much as you wish. And best of all, you are not committed long term. The ad can be paused, discontinued or deleted at any time.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Set up your offer and then turn change the status to “Promoted Post”. A good offer will appeal to potential customers as well.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. When posting on other’s Facebook pages, it can get you significant attention. Make sure your posts get the attention you want. Create posts when there is something positive for you to say. Don’t ever spam!

There is no longer reason for not blowing the competition away now that you have gained the information from above. Now you can be the expert! Consider the tips presented here, and take this opportunity to reach out and create your base of customers.

Use custom tabs to make your Facebook page more efficient. The tabs will let you present your information in an organized manner. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.