Knowing what’s popular and what people respond well to is something a marketer or advertiser should know. Facebook marketing is a valuable tool that many businesses use. The article below contains tips and information that can help you use Facebook to effectively market your business.

Facebook Offers lets you provide freebies or host contests easily. Just get the offer all set up and change it to “Promoted Post.” If it’s a good deal, you can give it to people that do not even like your page yet.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Give discounts or prizes to people who share or actively market your page. Show proof that you have awarded the prize after the contest ends.

Make sure that you stay active answering the questions on your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Try offering exclusives when people “like” your page. You can glean a lot of attention through Facebook likes. Think about giving folks something unique and free if they give your page a “like.” This will grab people’s attention rather than asking them to like the page. If they want the item you’re giving away, they won’t mind subscribing to your page.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Add pictures and color. Most users on Facebook are visual.

Only post updates that are pertinent to your area of business. Take care when posting about current events so as not to bore or offend any followers. If you need to discuss controversial subjects, save it for your personal page.

Leave the comment feature turned on to be sure that people can leave posts on your page. What you think is content control is actually going to cause users to think that you are not interested in what they think.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Just set the offer and choose to make a Promoted Post. If the offer is good enough, promote it to those who aren’t fans, too.

Make sure you are posting professional photos on your Facebook page. This gives people a professional impression of your business. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.

Consider how Facebook can work for you. Almost everyone is on Facebook and there are many techniques for reaching these potential customers. Use the advice in the article above for great results.

Carefully chose your updates. If your updates have no value, your subscribers will lose interest fast. Give them information they want, like how-tos or humorous posts. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.