Are you interested in gaining exposure to millions of folks? Facebook does just that! There are millions of people registered on the popular social media site, Facebook and they can all be fans of yours if you play your cards right.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. This is particularly important if the comment that has been left for you is negative.
Host a giveaway to generate attention. You can boost your costumers and fans by offering something that they’d love to get. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Link your Twitter and Facebook pages to have your tweets posted on your page.
Use the custom tabs on Facebook for greater efficiency. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, you can have a contest tab if you’re running a contest.
Consider purchasing Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. You will also be able to set up a budget so you can advertise only as much as you’d like to. There isn’t a huge contract either. You have the ability to stop the ad at your convenience.
You must build a healthy Facebook fan base. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you hit that number, conversion rates skyrocket.
Don’t neglect your existing audience. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. If you want to do well with Facebook marketing you are going to have to respect your audience. These customers can champion your brand if you engage them effectively.
It can be helpful to be active on other Facebook pages instead of just your own. By doing this, you’ll be able to gain the attention of people who may not know about your page. Make sure it’s the kind of attention you want. You should be posting when there is something important to say. Don’t spam others.
To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. When you do so, you can get some good attention on your brand. But, be sure it is positive attention. Post when you want to say something that’s worthwhile. Spamming other peoples sites can have negative consequences on your own site over time.
If someone “likes” your page, give them something exclusive. Likes are something that can make your Facebook page popular. Think about offering something that’s exclusive and free to those that like your page. You could give away a free sample or even a chance in a sweepstakes. People are more likely to respond to your requests if you give them an incentive that is worth their time.
Don’t post updates that are dull and boring. Only talk about stuff that will interest your target audience. Use a separate personal account to share details about your personal projects.
When marketing through Facebook, the goal is to increase your sales. So set a monthly goal for a particular amount of products sold. Likes don’t mean anything unless those people are also buying from you. Try switching your strategy if you’re not seeing an uptick in business.
Now you know that Facebook is one great option for marketing your business. There are so many people on the site and you have the opportunity for them to see what you can offer. Use what you have learned; you will be able to profit, and grow relationships with your customers. Understand that there is no limit to your success.
Develop discussions on your page to increase exposure. People love feeling important and in-the-know. Get customers involved in decisions with your company or brand. You may also want to ask what they want to know more about.