Your sister, brother, and parents may have a Facebook page. Your older family members are probably on Facebook, too. Do people that use your service frequent Facebook? If you think so, marketing on Facebook might be right for you.
Your fans should be interacted with on a regular basis so you can cater to their needs. Make sure you notice when people make posts on your page. You may be able to use their tips in the future. Do not neglect your following, as they are the keys to your success.
Take advantage of Facebook ads and all they have to offer. While your updates are certainly helpful, they can generally only get you so far. If you really want to reach more people, you will need to buy some Facebook ads. They are inexpensive and can add another dimension to your Facebook marketing.
Consider organizing a giveaway as a means of generating interest. Encourage new subscribers by offering free products. Announce winners on your page and repeat as necessary.
Link all of your published content to your Facebook. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Just get the offer all set up and change it to “Promoted Post.” If it is a really good offer, you can even promote it to non-fans.
Facebook Ads
You may want to try Facebook ads. Regular posting can only do a limited amount when it comes to promoting your business. To get real reach into your channel, you are going to want to purchase some Facebook ads. These will add to the traffic that your product brings.
If you want to target a custom audience, you can do that. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Use custom tabs to make your page stand out. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For instance, use a custom tab for any contests you might run.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Sometimes, you need to post stuff about your brand other places besides your own page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Make sure your posts get the attention you want. Only post when you have valuable information to share. Avoid spamming at all times.
Make sure to give someone incentive if they “like” your page. These “likes” can bring new attention to the Facebook page. You can give away coupons for your product or maybe free samples. You could give it out to everyone or just have one winner. If someone sees a chance to get something of value, they will be more likely to click that button.
Make sure you always answer posts and comments on your wall. If people take time to make contact, you should dedicate some of your time to respond. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Never share updates that don’t relate to your field. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Keep the business and personal pages separate so you can focus on your business better.
Facebook is a wonderful tool to reach the masses for your company. Simply use the advice in this piece combined with your existing skills to develop a truly impressive campaign. You will get better results when you give more effort.