Facebook is simple to use for marketing and offers a wide audience. Rather than overlooking its significance and power, use it to the best of your ability in a marketing sense. The following tips will help you get a jump on marketing with Facebook.
Make sure you talk to your fans regularly in order to find out what they want from your business. Pay attention to any posts that people make. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. Do not ignore your fans, because you would not be very successful without them.
Host a giveaway to generate attention. Give away a desirable product to get people excited. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
Contests are a fantastic way to increase interest in your company. Offer users prizes and discounts in exchange for encouraging people to like your page. Always award the prize though; you don’t want to be viewed as dishonest.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. Add colors, logos, photos and interesting apps. Pages with images are more attractive to your Facebook fans than just plain text.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Improve the Facebook marketing interface of your page using custom tabs. The tabs will let you present your information in an organized manner. When you run a contest, put it on its own tab, for instance.
Do not forget your existing audience. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Respecting your audience will lead to a successful marketing campaign. These customers can champion your brand if you engage them effectively.
Always be sure that you’re answering things when people ask you questions or leave you comments. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. If applicable, send a link to a pertinent article on your site.
Facebook Pages
It can be helpful to be active on other Facebook pages instead of just your own. You can garner a ton of attention when you post on other people’s Facebook pages. Remember that the comments you leave on another page should be professional in nature. Post when you want to say something that’s worthwhile. Don’t ever spam people.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Give someone something valuable if they “like” your page. Likes can get your Facebook page a lot of new attention. Try offering something exclusive and free to people for “liking” your page. You can offer a discount on your products or even give a free item. If someone sees a chance to get something of value, they will be more likely to click that button.
Facebook marketing may still be relatively new, but the audience opportunity is almost unlimited. You need to use it for your own benefit today. You can get optimum benefits for your business by applying the advice that has been provided in this article.
One important thing you have to do is to develop a Facebook fan base that’s solid. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After you have developed a fan base, you can begin marketing your products by increasing your investment.