You’ve probably heard how important Facebook marketing is to grow a business. If you don’t know about it, you don’t have to worry. This guide has the information you need to get started and become successful through Facebook marketing.

Contests are a good way to market and get new followers on Facebook. Provide fans with coupons or even a product when they share or Like your page. Follow through with your prizes and discounts, or you will lose customers.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Provide fans with coupons or even a product when they share or Like your page. Be sure to follow through on any promises you make.

Organize some sort of giveaway to gain attention on your Facebook page. Encourage your visitors to join your page in order to be eligible for some free products. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

You need to have a unique Facebook page if you use it for marketing purposes. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. People on Facebook often like these types of pages instead of plain pages.

Engage your customers by replying to their posts as much as possible. It is important to monitor your wall daily and to check out @ messages for your brand as well. It is important to reply to everyone, even more so if it is a complaint or a question.

Look at Facebook as a great way to post content. It isn’t just informal chit-chat, it can be a large content format. Think of it in this manner. Write some actual blog posts and then promote them via other channels through your Facebook page. You will see that Facebook really can drive a great deal of traffic.

Depending on your needs, a Facebook group may work better for you than a page. A group creates a community of users all interested in a common topic. You could even set up both a group and a page if you would like and if it makes sense for your business.

Try your hand at Facebook ads. This will help to promote your products in a very effective manner. Ads can reach further into your target market and draw customers to your page. They aren’t pricey and they can help.

When someone sends you a message or comments on your page, reply to it. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. If you have a page on your site that holds the information they need, share the link with them.

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

Avoid allowing spam to take over your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

You should be less hesitant about plunging into Facebook marketing now that you have read this piece. Log into Facebook now and begin using the advice you just received. The sooner you use Facebook, the sooner you can attract customers. So why not begin now!