Are you looking to compete with your biggest competitors? Are they utilizing Facebook marketing, and you want to as well? Would you like to beat their campaigns? You need to fully understand the principles of Facebook marketing laid out in the following article.

Having contests are great for increasing your fan base on Facebook, so try to do that. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Always be as professional as possible in your Facebook marketing campaign. You want to ensure that you always keep your page professional because it is a reflection of your business. If you stay professional, people will always view you that way.

Host a giveaway to get some extra attention for your presence on Facebook. Offer free products or discounts to subscribers when they join. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Make sure your Facebook page isn’t being inundated with spam. You can monitor your page with certain tools, even when you are not online. Anyone with administrator privileges to your page has access to these filters.

A great way to interact with your subscribers is to respond to their comments on your wall. Therefore, you will need to pay attention to all postings received. Reply to all your subscribers, particularly those that have questions and/or concerns.

Consider Facebook as one way to share information. It’s for more than sharing photos and playing games. Create your content with this in mind. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. Facebook can bring you lots of traffic.

Always answer to the comments and questions people send you on Facebook. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Share links to articles if they answer questions posed on your site.

Host a giveaway to get some extra attention for your presence on Facebook. Encourage your visitors to join your page in order to be eligible for some free products. Post who the winners are to your Facebook page; do this often to grow your business.

You can improve the value of your Facebook page by changing the tabs to suit your business. These allow for increased organization, making your page very user friendly. For example, if a contest is going on you can have a tab there to get more information about it.

If you want to only target current customers, use “custom audiences”. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Give Facebook ads a try. Normal posts to your Facebook page will only promote your products to your current followers. To get real reach into your channel, you are going to want to purchase some Facebook ads. They generally do not cost a lot, and they can help you a lot.

Consider when it’s best to post on pages outside of your brand’s official pages. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. You need to make sure it is good attention. Only post things that are worthy of posting. Spamming is something you should never do.

Now you can see that there are no excuses for you to not do well with Facebook marketing if you just try your best. Now you’ll be the master of success. Use what you’ve just learned and start marketing today.

Don’t let your Facebook page become overrun with spam. Filters are available to help stop spam before it even appears. Any administrator can type in keywords using this tool that will automatically filter it out.