If you are planning to post a coupon, do it on Sunday. Quotes are a proven way connect with your audience. Many falsehoods, like the ones previously listed, are circulating the web, so how do you know how best to handle Facebook marketing? You can get great information in this article, and then use what you read.

Contests can be used to your advantage. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure that you come through in awarding your prize, or no one will trust you again.

When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. Adding great photos and unique color combinations really helps. Facebook users usually respond better to these pages compared to plain ones.

Be certain that your online content is linked from the Facebook page of your business. If you write a blog, make sure that new posts appear on Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Your Facebook page needs to be monitored for spam at all times. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Page administrators can add keywords into the tool that will help keep things filtered.

A Facebook advertisement can be a good investment. Ad customization options for age, gender and more can help you. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. A long-term commitment need not be made. The ad can be paused, discontinued or deleted at any time.

Be sure and answer all questions that people post on your Facebook page. Try to answer their question with a helpful answer, and thank that person for contacting you. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.

Make sure that a group is established for your business. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. Let groups know about your special discounts and other useful information. You can quickly get to know some of your customers.

Companies like car dealers may not need a page on Facebook for their business. Your customers often come and go at random and will not be following posts. Use Facebook advertisements as an alternative in such cases.

Do not share updates that are not directly related to your content. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Use a separate personal account to share details about your personal projects.

You might have trouble when you first start marketing your business through Facebook. Incorporate a Facebook button onto your page. This helps visitors and customers alike easily get in touch with your business as well as providing a more personal way of marketing. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.

Respond to any comments in your inbox or on your wall. When someone shows interest in your business, take time out to speak with them, Responding in a timely manner will help improve your credibility.

With this basic understanding, you can add research that will enable you to reach the audience you want. The above advice will be of great assistance. Use the knowledge you now have to help you be as successful as possible.