Your sister, brother, and parents may have a Facebook page. You probably even have an older family member on Facebook as well, like a grandma or grandpa. But do your customers have a Facebook account? Keep reading to find out more about Facebook marketing and how to develop a strong presence on this platform.

Contests can be used to your advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Create a Facebook ad. Regular posting, while valuable and beneficial, only goes so far. To gain even more customers, you should use Facebook ads. These aren’t expensive, and they can really make a difference.

An ideal way to encourage fans is to always reply to their wall postings. Take a look at your wall daily, and pay attention if someone tags you in a post. Respond to concerns, especially when it is a direct question or product concern.

Host a giveaway to get some extra attention for your presence on Facebook. Offer free samples to your subscribers who share your information with others. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

Regulate your page for spam. There are some filters that can be put into place if you can’t monitor your site all of the time. Any approved person can access the page with these tools if they know the password.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Add colors, logos, photos and interesting apps. This will attract the most amount of customers.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Just create the offer and then make it a Promoted Post. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

Try making a group as an alternative to creating a page. This can encourage subscribers to make a community online and communicate regularly. You could even set up both a group and a page if you would like and if it makes sense for your business.

You most likely have your own Facebook, so you will know what your customers will see, what they do and what they wish to know. Take what you know along with these tips to create an exceptional Facebook campaign that’ll land you more fans, followers, and business. The more work you put into it, the more profits you’ll earn.