Do you need to start marketing your business but have no idea where to start? If so, then you should look into Facebook marketing. The millions of Facebook users are all potential customers. If you think you can benefit from the power of Facebook, check out the helpful tips below, geared to gain you an audience.

Be sure that anything that you post online has a link to your Facebook page on it. Even your blog should link to your Facebook page. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

It is crucial that you regularly interact with your followers. If they post items on your page, keep them in mind. You would be amazed at how helpful the public can be with marketing ideas. Don’t forget that your fan base is what has helped you get to where you are now.

Facebook needs to be thought of as a place to share with people. This can be a formal tool to get your business on the map. You can have lots of different kinds of conversations. Spend time producing quality content and use your page to promote these posts. It brings plenty of traffic for your business.

Try making a group versus a page. This can encourage subscribers to make a community online and communicate regularly. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Provide fans with coupons or even a product when they share or Like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Custom tabs can help you get more accomplished on your Facebook page. They let you get information together in an easily readable format. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

A great way to interact with your subscribers is to respond to their comments on your wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). When it is someone complaining, you must reply immediately.

Try offering exclusives when people “like” your page. Likes are very important to improve the visibility of your company. Think about offering something people are going to be interested in. It could also be something like a sweepstakes. People are more likely to respond to your requests if you give them an incentive that is worth their time.

For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Instead, put your money into Facebook ads.

Regulate your page for spam. You can use filters to help edit the page and monitor content when you are away. Anyone with administrator privileges to your page has access to these filters.

Facebook isn’t necessarily the best choice for all companies. Some segments of the population actually prefer other sites. Try researching your target market to learn about the social networks they are using the most before starting your campaign.

You should now have a good understanding of how Facebook marketing can assist you if you spend time working with it. The things you have learned in this piece will surely help you get things going. You’ll be glad you did when your marketing message goes out to people all over the world!

Sometimes, you need to post stuff about your brand other places besides your own page. By doing this, you’ll be able to gain the attention of people who may not know about your page. Having said that, it’s crucial that this attention is desirable. Only post things that are worthy of posting. Make sure that you avoid spamming other pages.