Facebook offers an easily accessible, yet truly powerful marketing platform. If you’re looking to market to Japanese baby boomers or Canadian teenagers, you can with Facebook. This piece can help you learn how to refine your approach to maximize profits.
Make sure you talk to your fans regularly in order to find out what they want from your business. Make sure you take notice when people post on your page. The public can offer many great ideas. Your fans are your customers, so always listen to them.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offers can include discounts and prizes for users “liking” your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Prizes will open the eyes of potential customers out there. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Always reply to comments posted on your wall to give followers a sense of connection with you. This means checking you wall for questions or comments regularly. This is particularly important if the comment that has been left for you is negative.
Always post a link to any new content on your site to your Facebook wall. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Host a giveaway to generate attention. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Just announce a winner and repeat the promotion as necessary.
Facebook Ads
A page is great, but a group might be a better idea. Groups are like little communities where your fans can interact together. You could even set up both a group and a page if you would like and if it makes sense for your business.
Try putting out some Facebook ads for your business. Regular postings only go so far when it comes to promotions of goods and/or services. To gain even more customers, you should use Facebook ads. They don’t cost too much, but they are effective.
Facebook can help you share different products with potential clients. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Use it in this way. Cross promote information between your official website, blog and Facebook. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Always take the time to answer any questions and address any comments made to you through Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. If applicable, send a link to a pertinent article on your site.
Think about creating your own group rather than just a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You could even set up both a group and a page if you would like and if it makes sense for your business.
Building a fan base is the first step in marketing through Facebook. Do not invest in promotions until you have a strong base with thousands of followers. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Custom audiences allows you to personalize the emails that you send. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
You can run contests, offer deals or start conversations via Facebook, but you need to know what will produce the best results for you. As you have read here, certain techniques will work better for your business than others. Make use of them and you can succeed!