Facebook is used by many people to socialize. Although most use it for personal reasons, business owners are finding it helpful as well. While Facebook does offer paid options for marketing your business, there are also plenty of free options at your disposal. Continue reading to learn how you can use Facebook to market your business.

Reply to people when they post on your page. It is important to monitor your wall daily and to check out @ messages for your brand as well. It is important to reply to everyone, even more so if it is a complaint or a question.

Ask your viewers on a regular basis what they are looking for from you. Be aware of whatever people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are your customers, so always listen to them.

Use custom tabs to make your Facebook page more efficient. These allow for increased organization, making your page very user friendly. For example, if you are holding a contest, you can include a tab for the contest information.

Think about purchasing a Facebook ad. They can be customized to target folks of given ages or gender categories. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. There isn’t a commitment, either. The ad can be paused, discontinued or deleted at any time.

You can quickly expand your viewers on Facebook by holding a competition. Prizes will open the eyes of potential customers out there. Just be sure you actually follow through or your business will not be trusted.

Giveaways are very helpful in marketing. Offer a free gift to people who opt in to your newsletter or like your social media pages. This technique will increase your visibility without the necessity of spending much money.

Respond to everything that is posted on your wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. You would not ignore phone calls, so why would you ignore Facebook posts?

All content that you post online should be linked from the Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Also, use your Twitter page to link up to Facebook.

Either create or join a group that suits your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. Also, you can use this as a platform for revealing deals. This is also a good place to learn more about your customers.

This article has provided you with valuable information on conducting a Facebook marketing campaign. It is going to be easy to apply what you’ve just learned. The only way to best your competition is to start planning. However, they might read this article too, so get started!

Make sure that your Facebook page is spam-free. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Anyone with administrator privileges to your page has access to these filters.