Facebook has millions of users. You probably have some experience with it yourself. If you are a business owner, you need to figure out how to use this to grow your business. Check these great tips out to help you with that.

Use the custom tabs to maximize your Facebook marketing efficiency. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

Host a giveaway to get some extra attention for your presence on Facebook. Encourage people to subscribe by giving something away to some of them. Put the list of winners on your wall, and keep doing this every time you have a contest.

Consider when it’s best to post on pages outside of your brand’s official pages. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure it is the good kind. If you have something good to say you can post on other pages. Do not ever do spam posts.

When a person “likes” your page, reward them with a unique gift or special offer. Likes are something that can make your Facebook page popular. Offer an incentive for new people to like your page, something that others are not getting. It could be something everyone gets or even a sweepstakes. The more benefit they receive, the quicker they will click that button.

Give Facebook ads a try. While your updates are certainly helpful, they can generally only get you so far. To extend your reach, use ads to reach outside your normal followers. They are inexpensive, and can make a big difference.

Make sure you really understand the purpose of a Facebook page. Don’t just have one to have one. Is your page informing your customers on your latest deals, sales and promotions? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. Using your Facebook page to market is different from using your page to communicate with customers.

Now that you have read this, you should know more about marketing on Facebook. As you get more comfortable using the tips outlined here, you will find that Facebook marketing really isn’t hard at all. Set up your campaign today and experience the great results.

Use Facebook to connect with your customers. Facebook isn’t just for chitchat, it can also be a serious content platform. Don’t neglect this powerful marketing tool. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. Facebook can drive a ton of traffic to your sites.