Are you feeling left in the dust when it comes to social media? Do you want to beat the competition? Are they already using Facebook to market their products? Would you like a better campaign than you competitors? You will need planning and strategy to do this and this article will help in that regard.

Facebook Offers lets you provide freebies or host contests easily. Create the offer and then make sure to post it on the wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

When using Facebook to market your business, always remember to post in a professional manner. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. Folks will have more respect for what you do if your tone stays professional.

Don’t forget about your existing audience. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. You have to respect your audience if you want to be successful with Facebook marketing. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.

Be careful about posting about your own business away from your personal pages. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure you’re seeking the right kind of attention. Only post on another person’s profile page if you’re sharing something valuable. Avoid spamming at all times.

You can easily engage followers on your profile by replying to their comments and concerns. You need to monitor your wall, and any direct messages you receive. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

You can offer prizes for Facebook “likes”. If someone likes your page it will get you a ton of exposure. Consider offering people something free and exclusive if they like your page. It could be a sweepstakes prize or something offered to everyone. They will click very fast if there is something free in return.

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Your customers often come and go at random and will not be following posts. Instead, put your money into Facebook ads.

Make sure that all content you publish online is at least linked to from your Facebook. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Also, use your Twitter page to link up to Facebook.

Considering all the information available, you have no reason to fail at beating the competition with Facebook marketing. Now you’ll be the master of success. Bring the world to your business with these powerful tips.