Are you ready to start beating the competition at their own game? Do your competitors market via Facebook and you don’t? Would you like to one up your competitors? This article will show you exactly how to do these things.

Any online content that you publish should link to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Keep your page creative and different from other pages. Put up neat visuals or add some color. Facebook users tend to be drawn to these kinds of pages over plain pages.

Have you looked into using custom tabs on your Facebook page? You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. If you have a current promotion, make a special tab for that.

You must not forget your current customer base. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This engages your consumers with your brand, so you can’t forget who your champions are.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Set up your offer and turn it into a Promoted Post on your wall. Depending on the offer, you may even want to promote it to people who aren’t followers.

Consider buying advertisements on Facebook. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. There are many budget tools to work with as well. This is a valuable tool as you do not have to commit funds long-term to the advertisement. You can stop your ad whenever you want.

One great way to get people to pay attention to your brand is to give away something. Give something away a winner picked from you followers. It will only cost you a small amount of money to garner a lot of attention and new followers.

Use the custom tabs on Facebook for greater efficiency. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, if you have contests, you can create a contest tab with information about them.

Always respond to comments as well as posts that are posted on your Facebook wall. They’re taking the time to contact you, so the least you can do is reply. Facebook is similar to a phone call, you would respond to that, right?

With all that you’ve discovered, you are better prepared now to compete in the world of Facebook. You’ll find it easy to achieve successes that’ll make them jealous. Spread your new found knowledge with those around you.

If you want to only target current customers, use “custom audiences”. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.