If your business isn’t making the money you would like it to make, maybe it’s time for a fresh marketing blitz, and Facebook is a great venue for that. If your business takes off on social media, you will get a huge surge of customers. Use the following tips to get started with Facebook marketing.

You should give a product or service away to get people interested. You can boost your costumers and fans by offering something that they’d love to get. Announce winners on your page and repeat as necessary.

All content that you post online should be linked from the Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

It is important that your published online content is linked to your Facebook account. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. It’s also possible to link Twitter to Facebook so that all your tweets display there too.

Try your hand at Facebook ads. Posting to your page will only get you so far. Ads can reach further into your target market and draw customers to your page. They are affordable and effective.

Use Facebook to connect with your customers. It isn’t just informal chit-chat, it can be a large content format. Use it in this way. Create informational posts and videos to post on your Facebook page. It brings plenty of traffic for your business.

One great way to get people to pay attention to your brand is to give away something. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

When you choose to update your page, be careful about it. People will lose interest right away if you are not posting any valuable content. Your updates ought to be entertaining, helpful and educational. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

Make sure that you stay active answering the questions on your Facebook page. Begin your answer by thanking them for contacting you; then, provide the information they require. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

Give someone something valuable if they “like” your page. People pay attention to a page with a high number of likes. It is appealing to users to get a free gift when they give a page a like. It could be a sweepstakes of some kind or a free sample. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Your job as a marketer is to steer your business in the right direction. Facebook is a great avenue to put this process in motion. Use the advice given to increase the success of your business.

You can improve the value of your Facebook page by changing the tabs to suit your business. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, you can have a contest tab if you’re running a contest.