Facebook is incredibly popular since it connects friends and family in an easy way. Utilize Facebook by modeling your marketing approach after the website’s success. Read these tips to learn how you can do this properly.

Consider holding online contests as a means of your Facebook marketing plan. Free samples and discounts are another way to attract followers and get them to try your products. Be sure to follow through on any promises you make.

If you are using Facebook for business, do it professionaly. Although social media tends to be more relaxed, it is important that you present your business as a professional one. If you stay professional, people will trust you.

Engage your customers by replying to their posts as much as possible. Monitor your wall daily and make sure to respond to people within 12 hours. It is especially important to respond quickly to anyone who needs help or posts a complaint.

Create a Facebook ad. Routine postings can only get you so far in terms of promotion. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They are inexpensive and can pack quite a marketing punch.

It is important that all online content is linked back to your Facebook. For example, link a summary of your blog onto Facebook if you have one. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Use Facebook to connect with your customers. Facebook is for more than just idle conversation; it is a primary channel for content. Treat it that way. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. Traffic volume to Facebook pages tend to be quite high!

Always answer all the questions and comments sent to you via Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Share links to your site or FAQs page to help answer common questions.

Think about making a group rather than a page. A group creates a community of users all interested in a common topic. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This will lower your marketing costs and increase the company profits in the long run.

Building a fan base is the first step in marketing through Facebook. You should have 5,000 fans or more before you really start investing in marketing. Once you gain a large following, you marketing efforts will become much easier.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your conversion rate will be better and your campaign will be less expensive as a result.

Know when you should and shouldn’t post on other walls. Posting on other people’s pages can attract attention towards your page. You want this to be positive attention. Post on other pages if you have relevant or interesting information to add. Don’t ever spam!

Actual resources need to be allocated toward Facebook marketing. Facebook is an important marketing tool that deserves a true effort. If you give the job to a busy person on your team, it might not get the attention it needs. Put some real resources behind your efforts if you want to get a lot out of everything.

Never neglect your existing base. Many people concentrate on getting new fans but forget the patrons they have already. A respected audience is a happy audience. This will help fortify your brand and personality.

Instead of boycotting Facebook along with the benefits it has of attracting attention to your particular business, realize how effective Facebook marketing can be! It does not matter if your business is small or if you are just starting out, this marketing venue will benefit your business in many ways. Use Facebook to help market your business by applying what you’ve learned here.