Facebook is one of the largest social media platforms out there with millions of subscribers. More than likely that includes you. Don’t overlook this valuable source of potential new customers. You need to learn how to connect with them. This article provides some tips about how to market your business using Facebook.

It is important that your published online content is linked to your Facebook account. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Consider holding online contests as a means of your Facebook marketing plan. Prizes will open the eyes of potential customers out there. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Facebook is a great way to share your content. Facebook is not only about socializing; it’s a major source of content. Create your content with this in mind. Create great content and share interesting information. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

Custom tabs can help you get more accomplished on your Facebook page. These allow for increased organization, making your page very user friendly. For instance, you can have a contest tab if you’re running a contest.

Keep your page creative and different from other pages. Add colors and pictures to your page. You can attract more followers with an attractive page.

You should think about the opportunities on Facebook with direct advertising. You are able to customize your ad so that only one gender or a certain age group can see it. You also can keep to a budget, allowing you to do as little or as much as you wish. And best of all, you are not committed long term. Your ad can be stopped at any time.

Offer an exclusive coupon, sample or great deal for those who “like” your page. These “likes” can bring new attention to the Facebook page. You can give away coupons for your product or maybe free samples. It could be something everyone gets or even a sweepstakes. If they know they can get something they want, they will like it without hesitation.

Facebook Offers is a great way to promote freebies and contests you offer on your site. You only need to set up the specific offer and then promote it on your page. A good offer will appeal to potential customers as well.

After reading this advice, you should better understand the basics of marketing via Facebook. By using these tips, you will see how easy Facebook marketing is and how helpful it can be. Start now and watch your business grow.