Are you prepared to do better than your competition? Have they got Facebook pages and campaigns, and you want some too? Are you motivated to top their campaigns each and every time? You need to fully understand the principles of Facebook marketing laid out in the following article.
Facebook Offers is a great tool for promoting giveaways and contests on your site. You only need to post the offer and then change it to Promoted Post on your wall. If it is a really good offer, you can even promote it to non-fans.
Consider holding online contests as a means of your Facebook marketing plan. Provide fans with coupons or even a product when they share or Like your page. Always award the prize though; you don’t want to be viewed as dishonest.
A fan base is a must before you begin marketing on Facebook. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. After that, you are sure to see a big jump in conversion rates.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. There is no reason for these customers to see the daily happenings at your company. You should definitely be focusing on targeted Facebook ads.
Consider when it’s best to post on pages outside of your brand’s official pages. Posting on another page gets attention. Having said that, it’s crucial that this attention is desirable. If you feel like you have worthwhile things to say, you should post on other pages. Don’t ever spam people.
Don’t assume Facebook is the best place for you to market your business. This network has lots of fans, but certain age categories and other demographics like others better. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.
Hiding content from people who are not fans is wise if you want visitors to become followers. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
In exchange for a “like”, give your visitor a reward. Likes can draw new attention to your page. Send something free to a client if they go to your page and like it. This will grab people’s attention rather than asking them to like the page. If someone sees a chance to get something of value, they will be more likely to click that button.
Keep your audience as informed as possible regarding your products and services offered. You don’t need to post all day everyday, but you should regularly update your page. Be sure that you’re making updates that contain rich content that gives people information that they are interested in.
Don’t turn off comments! While some see it as a method of keeping negativity away from them, it sends a bad message to your followers.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Irregular customer interaction also means they will be quite uninterested in your postings. Use targeted ads on Facebook instead.
Take the time to cultivate your Facebook contacts carefully. How people view you and your business online is just as important as how people view you in person. One good rule of thumb for building relationships is consistently fresh content. Never neglect to provide loyal customers with deals and special promotions.
As you can see, with a little know-how, you can soon out-market the competition on Facebook. Show them how it’s done. Use the above advice to reach more customers than ever.
When a follower asks you a question on your wall or makes a comment, always respond. If people take time to make contact, you should dedicate some of your time to respond. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.