Is your company using Facebook? If not, you are missing out on possibly several million clients. If you do have it, make sure you are doing it the right way. Keep reading if you want advice on how to use Facebook marketing to your advantage.

Always be professional when you post on any social media. You can be a bit relaxed but make sure you are still professional. When you keep a professional tone, you are respected more by customers.

Learn how to build a fan base. Not too much investment should be put into any promotions until you have thousands of fans. This will allow you to market to a larger audience so that your expenses do not go to waste.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is important to reply to everyone, even more so if it is a complaint or a question.

Giveaways are a great method of drawing attention to your page. Offer these free items to those who subscribe to your page. Update your Facebook page with the winners, and repeat this any time you want more fans.

Don’t neglect your existing audience. Some marketers focus on getting new subscribers instead of taking care of their exist audience. Respecting your audience will lead to a successful marketing campaign. Communication leads to a great relationship with your customers.

Facebook Ads

Give Facebook ads a try. Your normal posting will only deliver so much in term of promotion for your product or service. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. These aren’t expensive, and they can really make a difference.

Consider when it’s best to post on pages outside of your brand’s official pages. When posting on other’s Facebook pages, it can get you significant attention. You’ll want to make sure that the attention you get is the type that you want. Only post on other pages whenever can positively contribute in some way. Avoid spam at all costs.

Make your Facebook marketing page more efficient by using the custom tab options. Tabs will give you the opportunity to organize information on your page. If you have a current promotion, make a special tab for that.

Consider purchasing Facebook ads. You are able to customize your ad so that only one gender or a certain age group can see it. You may also use a given budget and do a lot or a little as you can manage. There are also no long-term commitments required. You can quit posting your ad at any time.

An effective marketing strategy is to offer a giveaway. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. You will have the chance to communicate with a large amount of people.

Now you understand how important of a tool Facebook is. You should now have all that you need to begin your Facebook marketing campaign. There is always room for improvement, regardless of how long you have been using Facebook. Use what you learned and watch your business progress.