Facebook is something you should be using to market, so why wait? Are there questions you need answers to? Do you want valuable advice? If so, this article provides it all in an easy to digest format, making marketing simple and effective.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer users prizes and discounts in exchange for encouraging people to like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Reply to people when they post on your page. This should include monitoring the wall comments as well as @ messages concerning your company. Make sure to respond to both positive and negative feedback.

It is important that your posts are always professional. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

Engage your customers by replying to their posts as much as possible. You will have to closely monitor your wall and watch for @ messages pertaining to you. Share your thoughts, particularly if it is a customer service issue.

Try a giveaway as a way to boost your Facebook marketing. Offer entries in return for liking your page. Post who the winners are to your Facebook page; do this often to grow your business.

Answer all questions and reply to all comments. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Never hesitate to share links to the site if there is an article that is on point in answering their question.

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. They let you get information together in an easily readable format. For example, if a contest is going on you can have a tab there to get more information about it.

Another option, besides a Facebook page, is to create a Facebook group. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. This will also give you the ability to inform your subscribers of updates.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Facebook ads can be a good investment. These ads can target a specific market if you desire. You can work within a certain budget, doing as little or as much as you desire. Additionally, you don’t have to make a long-term commitment. Your ad can be taken down at any time.

Facebook Offers can help you get the word out about a giveaway. Set up your offer and switch it to Promoted Post via your Wall. A good offer will appeal to potential customers as well.

Marketing is something that requires persistence and dedication. But with the advice found here, you have a good starting point. When you’re using it, you’ll find it brings you great success. Your company will rise to the top this way.