The interest in using Facebook as a marketing tool has exploded in recent years. If you’re interested in marketing with Facebook, there are some things you should know. Read through the tips outlined below for more information.

Contests can be used to your advantage. Provide people with prizes and discounts for liking your page. Always award the prize though; you don’t want to be viewed as dishonest.

Your fans should be interacted with on a regular basis so you can cater to their needs. Pay attention to what people are posting on your page. Lots of successful companies have implemented useful marketing strategies from their consumers. Don’t ignore your fans.

Posts about your business should always be professional. Although social media is relaxed, you should never post anything that could be deemed unprofessional. If you stay professional, people will trust you.

Increase customer engagement by commenting on the things they post on your Facebook wall. You should monitor your wall regularly and also any related @ messages. Reply to everyone that you can, and make sure that you’re replying to complaints first.

Make sure that you stay active answering the questions on your Facebook page. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage people to subscribe by giving something away to some of them. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. You can do this by making your page colorful or adding lots of photos to it. Most users on Facebook are visual.

Custom audiences allows you to personalize the emails that you send. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Be sure there is not too much spam on your Facebook page. You can use filters to help edit the page and monitor content when you are away. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Now that you have read this article, you should have a better idea of how to use Facebook to reach new customers. It will take time for your marketing campaign to show results, so stick with it. Use this advice and be patient.

The most important first step to Facebook marketing is to build a solid fan base. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. The interest in your products will automatically start to skyrocket once that threshold is reached.