Facebook is a great place to market your business. Facebook has grown into the biggest social media site available, and lots of businesses use it for marketing purposes with great results. The following article will teach you how to use Facebook to its full advantage when marketing.

If someone posts on your wall, answer them. If someone reaches out to you, they deserve to be acknowledged. Facebook is similar to a phone call, you would respond to that, right?

Make sure you talk to your fans regularly in order to find out what they want from your business. You should be taking note when people make posts on your Facebook page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.

Your posts need to be interesting and useful. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.

Facebook is not necessarily the best place for your marketing. There are other social media platforms. This network is extremely popular, but some age groups or subcultures prefer other sites. Learn about your audience first and then determine if they are avid Facebook users.

Contests are a fantastic way to increase interest in your company. Give discounts or prizes to people who share or actively market your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

A good way to convert visitors to your page into followers is to hide content from non-fans. Casual visitors will turn into followers in order to gain access to the fans-only content. Hide only a little bit of your content because hiding too much can affect your SEO negatively.

You should post relevant and useful information regularly on your business Facebook page. This isn’t the same as posting five times daily, but do regular updates. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.

Be certain that your online content is linked from the Facebook page of your business. If your site has a blog, include a summary and post links via Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Use a competition or contest occasionally to get a minimum number of likes onto your page. You can offer a discount as the prize or something that is free to the winner. Contests are a great way to attract new followers and win new customers for your products and services.

Your Facebook design should be a little similar to your main website. Match things like color palette between the sites. It helps give personality to your brand. Doing anything else may simply confuse your customers.

Try very hard to make your Facebook page more unique and memorable than others. You can make a colorful or photo-heavy page. Facebook users usually respond better to these pages compared to plain ones.

Keep the profile updated. Any changes that occur in your business need to be reflected on your Facebook profile. Keeping everything current helps your customers know what is going on. Try changing things on the profile page occasionally to keep people interested.

In conclusion, many businesses nowadays are reaching out to new potential customers through Facebook. When used wisely, this is the ideal way to get folks interested in your business. Start using these tips right away to expand your business.

Depending on your needs, a Facebook group may work better for you than a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. This will also give you the ability to inform your subscribers of updates.