You’ve probably heard how important Facebook marketing is to grow a business. It is easy to get started using this tool. This article will help you understand how to use a Facebook campaign to attract customers to your business.
You should give a product or service away to get people interested. Encourage new subscribers by offering free products. Post who the winners are to your Facebook page; do this often to grow your business.
Interact with your fans regularly so you know what it is they want. If people post things on your page, take note. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are the reason for your success, so never make the mistake of ignoring them.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.
You can improve the value of your Facebook page by changing the tabs to suit your business. You can easily organize the information available on your page so that fans can find it. Use tabs to organize the different contests that you hold.
A great way to interact with your subscribers is to respond to their comments on your wall. This means checking you wall for questions or comments regularly. Respond to concerns, especially when it is a direct question or product concern.
Hiding your content from non-fans is an effective method in converting visitors into followers. Having hidden content will make it so those who are interested will have to become a fan. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Be aware of what the purpose is of having a Facebook page. It shouldn’t just be established for no reason. Do you want to communicate more effectively to customers? Or do you have one so your customers are able to contact you? A Facebook page is that being used to generate new sales will have a different set up to one that is designed for existing clients.
Think of Facebook as a way to share content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it that way. Write real blog posts and promote your blog posts from other channels into your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.
Run a contest every now and then to see who can get the most likes for your page. Discounts or free prizes are a good incentive. The winner may share how pleased they are with their prize, giving you even more word of mouth advertising.
Your website and your Facebook page should mimic one another. Keep the same color scheme on your page. This helps brand your Facebook page with your business. If you make it too different then people may start to get confused about it.
Make sure to build a fan base when marketing on Facebook. You should have 5,000 fans or more before you really start investing in marketing. After you hit that many people you should see your conversion rates start to rise.
Having read the article above, you should now have a much better understanding of Facebook marketing. Get on Facebook right now! The faster you get going, the sooner you’ll start generating business. So, make sure to start as soon as possible.