Facebook offers one of the best tools for marketing. Facebook is the best place to network with people all over the world. If you want to give your business a serious boost in exposure, read this article to learn how you can use Facebook marketing.

Talk to your fans. If people post things on your page, take note. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.

You can easily engage followers on your profile by replying to their comments and concerns. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is important to reply to everyone, even more so if it is a complaint or a question.

You can quickly expand your viewers on Facebook by holding a competition. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Always reply to comments posted on your wall to give followers a sense of connection with you. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is important to reply to everyone, even more so if it is a complaint or a question.

Facebook Offers is a great tool for running contests or giving away free products through your website. Create the offer and then make sure to post it on the wall. You may find yourself with new followers if its a great offer.

Create a Facebook ad. Posting to your page will only get you so far. When you want reach, Facebook ads are better. The cost is negligible compared to the potential gains.

Host a giveaway to increase interest to your Facebook page. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It will only cost you a small amount of money to garner a lot of attention and new followers.

A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. Irregular customer interaction also means they will be quite uninterested in your postings. Instead, put your money into Facebook ads.

You can offer prizes for Facebook “likes”. You can glean a lot of attention through Facebook likes. Consider offering people something free and exclusive if they like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. Making it lucrative can work well for you.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Use ads instead of a Facebook page in this circumstance.

Be sure that your posts offer some value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. You don’t want to “sell” your customers too often because this will irritate them.

As mentioned before, marketing with Facebook has become a wildly popular method of growing customer bases. If used the right way, it can expose you to millions upon millions of people. Use this information to fine tune your skills on Facebook.