Most people go on Facebook to kill some time. However, it can actually be an excellent use of your time if you use it as a marketing tool. The market of potential customers available to you through Facebook is incredibly vast, and marketing to them successfully can pay off in big ways. This article is going to help you use Facebook in the best way.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You can make a colorful or photo-heavy page. Plain pages don’t get the attention professional looking pages do.

You posts should always be professional when you are using Facebook marketing. While social media is known for being more relaxed, your business should always come across in a professional way. If you keep it professional, you will gain the respect and trust of your clientele.

Before you do anything else, you must build your audience. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. Large numbers of fans will cause the rate of conversation to skyrocket.

Know when to post about your business outside of your own Facebook page. If you are posting on a page that isn’t your own, it can gain you attention. However, it needs to be the type of attention you need. If you do post, only post worthwhile things. Don’t ever spam people.

Make sure any content you publish is linked through your Facebook. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Your Tweets are posted to your Facebook by simply linking the two.

Giving stuff away is a very effective marketing strategy. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. Don’t give away anything expensive; just make it something that your fans will want.

You can have a place for people to sign up right on your Facebook. If you give them a free product or coupon for liking your page, they will be more interested. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.

Try using Facebook ads in your marketing tactics. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. If you want to reach a lot of people all at once you should try buying an ad on Facebook. These aren’t expensive, and they can really make a difference.

While others are sharing information and playing games, you can utilize it to make money. With your new understanding of the material above, Facebook should become your best marketing weapon. You should be headed for greatness since you are armed with the information here.